AI voice agents built for CX and Sales
Voice AI for inbound and outbound calls that qualify leads, book appointments, update CRMs, and escalate with full context. Designed, deployed, and operated end-to-end by our experts.
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AI Agents Powering Real Conversations
Trusted by 1,000+ teams of all sizes across healthcare, finance, retail, real estate, customer support, and other industries.
40%
Reduction in
Cost-to-Serve
<600ms
Response
latency
30%
Increase
in CSAT scores
Why Murf for Automating Routine Calls?
Conversation Flows that Match How Your Business Actually Works
Murf helps you build production-grade voice agents in 35+ languages that are tailored to your business - from how real conversations flow to how responses are handled. Every interaction is shaped around your workflows, knowledge, and preferences, so the agent feels like a natural extension of your team, not just a generic AI agent solution.
• Customize every conversation flow & turn-taking
• Use RAG, internal knowledge, policies & FAQs to guide responses
• Build custom workflows & features to match business needs
• Deliver multilingual conversations that sound natural and human
Measure Every Conversation and Improve Every Workflow
Every call gives you insight. We help teams audit logs, handle edge cases, and improve conversation flow - from transcripts and summaries to conversion outcomes, drop-offs, and sentiment across conversations.
• Identify where conversations drop off or require human handoff
• Compare performance across different call workflows or agents
• Track how quickly leads are contacted and converted
• Refine scripts and responses based on real customer behavior
• Conduct A/B & Automated Testing before going live
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Live Calls with Sub - 600ms Latency
Customers expect natural voice quality, quick answers, natural pauses, and smooth turn-taking. Built for real-time voice conversations, our phone agents respond emotionally and quickly to handle interruptions, and keep calls moving without awkward delays. Murf delivers ultra-realistic conversational voices with voice cloning capabilities.
• Answer inbound calls instantly - no queues or hold time
• Jump into live conversations without breaking flow during interruptions
• Handle time-sensitive scenarios like lead follow-ups or booking confirmations
• Sub-600 ms latency. Powered by Murf Falcon, the fastest and most efficient TTS API
Connect Every Call to Your Business Context
Voice AI agents that can do more than just answer questions. Connect it to your CRM, calendar, database, knowledge base, telephony, helpdesk, or internal tools so it can fetch customer details, update records, book meetings, trigger follow-ups, and hand off conversations with full context.
• Pull customer information during the call
• Update lead status, orders, notes, tickets during support calls
• Book, cancel, or reschedule appointments
• Trigger SMS, email, or send workflow follow-ups after missed calls
AI Phone Calls for Various Use Cases
Listen to our demo phone calls across the workflows our customers run the most.
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End-to-End Voice AI Workflow
Smart Call Routing
Route calls by intent, urgency, or context wherever human intervention is required. Use AI for structured, repeatable conversations - and seamlessly escalate complex, open-ended, or emotionally sensitive situations through human agent handoffs.
Persona & Tone Control
Set how each agents sounds across different moments - friendly, calm, confident, or careful. Use Murf's AI voice cloning capabilities and optimize your own brand voice to keep every interaction consistent and recognizable. Switch between multiple languages in the same sentence.
Works With Your Stack
Connect Murf to your existing tools via APIs and webhooks. Bring your own LLM, integrate with your CRM, dialer, and communication tools, and orchestrate workflows across systems to match how your business operates.
Real-Time Function Calling
Pull customer data, update records, book appointments, process payments, transfer calls - all triggered mid-conversation through Murf's function calling layer.
What are Murf's Voice Agents?
Integrations
helpdesk, calendar, payment systems, and internal systems through native integrations and REST APIs.
One Platform. Every Customer Channel.
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Call
Inbound/outbound voice calls
Chat
Website or app live chat
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Message
SMS & WhatsApp
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API / Email
Trigger agents via email
Built for Developers. Simplified for Operators.
Use Murf’s APIs and SDKs to connect your conversational ai agent to the systems, data, and workflows your business runs on.
Operators can refine prompts, tone, escalation rules, and reporting without rebuilding the entire setup.
Powerful SDK
Create agents, handle inbound calls, trigger outbound calls, manage voice settings, fetch transcripts, and connect workflows through developer-friendly APIs.
Integrate with Native Stack
Use the model stack your team prefers and connect it with Murf’s voice and call experience.
Low-latency Orchestration
Keep speech recognition, reasoning, and voice output moving fast enough for live conversations.
Knowledge Grounding
Connect approved documents, FAQs, policies, help center content, and internal knowledge so agents answer with the right context.
Enterprise-Ready AI Voice Agents for High Call
Volume Teams
Murf gives teams complete control to deploy AI voice agents at scale - with data protection, access controls, auditability, and
flexible deployment options for complex business environments.
Stringent Access Control
Two-factor authentication, role-based access, and regular audits secure enterprise data. We ensure consistent protection across all access points.
Advanced Data Protection
End-to-end encryption protects data in transit and at rest. TLS, HTTPS, and physical layer security ensure complete network protection.
Security and Compliance
SOC 2, ISO 27001, GDPR and HIPAA compliance drive strong data protection.Our framework enables secure, private content creation.
Not Just a Template. Purpose-built Agents
that Sound Human.
Customize every detail - from conversation flow to responses and actions.
Built to match your business, end to end.
AI Voice Agent for Every Use Case
AI Receptionist
Handle inbound calls, book appointments, and route leads with a voice that sounds human. Murf handles the setup, call flows, integrations, and optimization for you - so your team never...
AI Sales Agent
Murf’s AI sales agent handles inbound and outbound sales calls, qualifies prospects, captures buying intent, books meetings, updates your CRM, and nurtures leads 24x7...
AI SDR
AI voice agents that help sales teams automate top-of-funnel conversations - from identifying qualified prospects to running personalized outreach, qualifying buyer intent, and booking...
AI Customer Support
AI customer support agents are built for support teams that need instant responses, real workflow actions, and natural voice conversations across customer service...
AI Cold Calling
Automate voice agents to make initial outreach, qualify leads, handle objections and land appointments.Offload repetitive work from human teams, allowing them to focus...
AI Call Center
Murf’s AI call center agents pick up instantly, understand natural language, resolve routine inquiries, take action in your CRM, and route calls to human agents only when...
AI Outbound Calling
Build AI outbound calling agents for sales teams that qualify first call leads, understand intent, handle first-touch conversations, trigger follow-ups, and route high-intent prospects...
AI Customer Service
Murf deploys production-grade AI customer service agents that answer inbound calls, automate routine customer queries, schedule appointments, update customer records...
AI Concierge
Answer calls, understand customer intent, give customized responses trained on your business, and help users move from question to action - whether they want to book...
AI Voice Agents for Appointment Booking
Answer appointment calls, qualify booking needs, find open slots, schedule appointments, send reminders, handle cancellations, and reschedule appointments without adding...
AI IVR
AI IVR systems with conversational call routing system for businesses handling high inbound call volumes. Reduce wait times, prevent misrouted calls, and resolve routine...
AI Voice Agents for Real Estate
Voice AI for inbound and outbound real estate calls that qualify buyer and seller leads, book property showings, update CRMs, and escalate high-intent conversations with full context...
AI Voice Agents for Healthcare
Voice AI for inbound and outbound healthcare calls that schedule appointments, collect patient intake details, route urgent requests, update clinical systems, and escalate complex...
AI Voice Agents for Retail
Voice AI for inbound and outbound retail calls that answer customer inquiries, check store information, support order workflows, update CRM records, and escalate complex...
AI Voice Agents for Restaurants
Voice AI for inbound and outbound restaurant calls that take reservations, answer guest questions, manage order inquiries, support catering requests, and escalate complex...
AI agents for Consumer lenders
Murf's consumer lending AI voice agent automates borrower interactions across pre-qualification, payment reminders, collections, and dispute handling - 24/7, with...
AI Recruiter
Murf's AI recruiter agent screens, interviews, and evaluates candidates on autopilot - so you fast-track the best hires in days, not weeks. Automate sourcing, scheduling...
FAQs
For any further questions,
send us a message at support@murf.ai
An AI voice agent is a software-based calling assistant that can speak with customers, understand what they need, respond naturally, take actions, and route conversations to humans when needed. Businesses use AI voice agents for support, sales, reception, appointment booking, reminders, and customer follow-up.
Murf combines natural voice, conversation intelligence, workflow logic, and integrations so your agent can understand callers, respond in real time, access business context, update systems, and hand off calls with a summary when needed.
Yes. You can customize the agent’s voice, tone, role, language, greeting, conversation flow, questions, knowledge sources, escalation rules, and connected tools. This helps the agent match your brand and your business process.
An AI voice agent can answer inbound calls, qualify leads, book appointments, follow up with customers, send reminders, collect information, update CRM records, create support tickets, and route complex calls to the right human agent.
Yes. Murf can connect with CRMs, calendars, telephony systems, helpdesks, databases, automation tools, and custom APIs so call outcomes and customer details stay synced with your existing workflow.
Yes. You can set handoff rules based on customer intent, urgency, sentiment, account type, workflow stage, or specific phrases. When the call is transferred, your team can receive the conversation context and summary.
Traditional IVR usually depends on menu options and fixed call paths. An AI voice agent can understand natural speech, ask follow-up questions, handle more flexible conversations, and take actions like booking meetings or updating records.
Murf is designed for business and enterprise use cases with controls for data protection, access, retention, and auditability. Final security and compliance requirements should be reviewed based on your industry, region, and deployment needs.
AI voice agents are useful for sales teams, customer support teams, reception desks, clinics, admissions offices, salons, local service businesses, lending teams, and any business that handles repetitive or high-volume phone conversations.
Most teams should start with one high-value workflow, such as missed-call follow-up, lead qualification, appointment booking, or customer support. Once the first workflow is tested, you can expand into more call types and channels.
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